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Incentivising datacapture with existing customers – does anyone have evidence...
Look at the long haul, instead of throwing money in the wind. Build a substantially growing community around your brand through a unique strategy, upon which you’ll get a very responsive crowd down the...
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Social Media Strategy? Or Policy?
I have implemented about half a dozen in the last 12 months with clients around the globe. The cool thing was all the insights that you get into all the legal issues involved, specifically in context...
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How much navigation on PPC or organic landing pages used for lead conversion?
I am currently exploring the back to the roots thang… Do you remember when we had frames in websites and the menu was CONSTANTLY visible? This is what my people have solved through divs and CSS...
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How users search: I am looking for research on how consumers use native...
Important to understand is the context you’re looking at. For a search engine strategy and the internationalization aspects therein you will want to consider asking native speakers of that specific...
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What are the main costs in your marketing plan?
it strongly depends on who heads marketing in the organization and how open the organization is towards exploring new trends. This openness will then result in some maverick thinking towards exploring...
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What are the best tactics for effecting customer-centric change?
Customer centric approaches are what I’d refer to as web 3.0. You may want to have a look at the video on the left for that. In context to web related issues and sales it would resemble a community...
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Steve Jobs dies at age 56 – Will Apple die as well?
I woke up this morning hearing the news that Steve Jobs, who in August had resigned as Apple’s CEO, had passed tonight of cancer. It was clear then, that Apple would be lacking a vibrant personality,...
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Dr. Klaus Loehlein – A Viral “incident” well managed
Starting around April 4th a screenshot of Dr. Klaus Löhlein and his team, which consisted purely of young, blond ladies, started a viral campaign on Facebook. Dr. Klaus Löhlein And while there was...
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Profitable Social Media Policy
Have you ever been in the situation in which you tried to convince people to deploy a social media policy and they just wouldn’t understand that this document might prove crucial to the company? Well,...
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Increase Twitter Sales
Selling on Twitter is a hassle to some, diligent work for others, and an entirely impossible subject for others. But achieving sales of several million Dollars annually is not that difficult, as the...
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